How can businesses and individuals best reach out to consumers during the new spring season? Luckily, we have five super springtime marketing ideas to get you started.
An email subject line can ensure viewers actually open the email, read it and act upon it. So, how do you create a compelling email subject line?
According to recent data from UpFlip, 85% of small businesses spend less than $10,000 per year on marketing. If you fall into that category, you must carefully allocate your budget. With so many customers to reach, how do you make the most of the money you have to spend?
The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.
Whether you’re a CEO, manager or low-level business professional, employee retention matters. Here are five ways you can appreciate employees better.
What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word "funnel" can help visualize attracting, nurturing, and ultimately converting leads into paying customers.
When it comes to building strong landing pages, there are vital components. In today’s lesson of Marketing 101, learn how you can create effective landing pages.
There are many ways to keep your current clients happy, satisfied and coming back for more. Here are six tips for better customer retention.
There is little more comforting for many than a cup of silky, creamy chocolate mousse. Even looking at a picture of this delightful treat can make you hungry. Perhaps it is not surprising that Pantone’s Color of the Year 2025 is Mocha Mousse 17-1230, a creamy, velvety brown that looks like it belongs swirled in a dessert glass.
Since people trust other people more than they do other businesses, if you want to gain customers, you must humanize and personalize your brand.
There are ways to make copywriting a priority and save money at the same time—boost your own expertise. Here are sure-fire ways to improve your copywriting skills.
When sitting down to design a printed piece, details matter. Some things make your piece look like you're just starting. That's why it's crucial to double-check the little things to ensure that your piece looks its best.
While you may be making a list of personal resolutions you’d like to achieve, it’s important that you don’t forget about your marketing efforts!
Though we can never know what will come in the year ahead, there are ways to prepare for 2025. Here’s how to set your business up for success in the new year.
This holiday season, get your business in on the action by giving back to charitable efforts in your community.
Need an image fast and can’t find what you are looking for? Try AI image generation. AI tools are everywhere, and their ability to produce engaging, high-quality images is often stunning. Even the free options can produce commercial-quality images that are often “just the right something” for your design.
Learn what UX is and how to apply it to your company’s marketing, chiefly your website.
With Informed Delivery, you can enhance your direct mail campaigns by integrating them with digital capabilities. Imagine being able to supercharge your direct mail results even further!
Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage.
More than mere freebies, promo products are proven agents for amplifying brand recognition and nurturing loyalty.
Newsletters are the greatest public relations tool businesses can use to bring attention to themselves, whether you’re connecting with potential clients, past clients or consistent clients.
Ever feel a bit lost when picking paper for your print projects? Terms like basis weight, points, and color cast can sound confusing, right? No worries! Here’s a handy guide to help you navigate the basics.
This Thanksgiving, don’t be like all the other companies. Set yourself apart by using these top marketing tips to help your business celebrate Thanksgiving and grow this holiday season.
Growing a business means getting your brand out there. And even though digital has dominated the scene, nothing beats print marketing when it comes to spreading the word.
What if you could simultaneously integrate the most innovative mailing strategies and save money? You can! The United States Postal Service promotions provide substantial postal discounts (ranging from 3% to 6%) when mailers adopt specific innovative marketing approaches. Here’s a breakdown of the USPS promotions for 2025...
